Google Tag Manager (GTM) is a powerful tool that allows you to manage and deploy marketing tags on your website without needing to modify the code directly. It simplifies the process of adding, editing, and managing JavaScript and HTML tags used for tracking and analytics.
How to Integrate Google Tag Manager with Your iGMS Website
Step 1: Create a Google Tag Manager Account
Sign in with your Google account and follow the instructions to set up your account.
For detailed guidance, you can refer to this Google Tag Manager setup guide.
Step 2: Copy Your Google Tag Manager Container ID
Once your account is set up, navigate to your Workspace in Google Tag Manager.
Locate your container and copy the Container ID (it will look like: GTM-XXXXXX).
Step 3: Add the Container ID to Your iGMS Website Setting
Log in to your iGMS account.
Go to the Website Builder section and navigate to Settings.
Scroll down to find the Google Tag Manager toggle.
Click on the toggle to enable it.
Paste your Container ID and make sure to save your changes
Once your GTM is set up, you can easily add and manage marketing tags, including the Meta Pixel.
What is Meta Pixel and Why Should You Use It?
Meta Pixel (formerly Facebook Pixel) is an analytics tool designed to help website owners track visitor behavior and optimize Facebook and Instagram advertising. For vacation rental hosts using a direct booking website, Meta Pixel can significantly enhance your marketing efforts.
What Can Meta Pixel Do for You?
Target the Right Audience: Show ads to past website visitors or those who’ve taken specific actions, such as viewing a property or making a reservation.
Boost Direct Bookings: Use automatic bidding to target users most likely to make a booking or inquiry.
Track Ad Performance: Measure how effective your ads are by monitoring visitor actions like page views, selecting dates and making a reservation.
Set Up Meta Pixel
Follow the Meta Pixel Setup Guide to integrate the pixel into your Google Tag Manager. Once set up, Meta Pixel will enable you to track website activity and measure ad effectiveness.