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iGMS Revenue Management Tool (Dynamic pricing)

Djardi Messaoud avatar
Written by Djardi Messaoud
Updated over a month ago

A built-in pricing engine that reads market demand and automatically adjusts your nightly rates and minimum-stay rules to maximize revenue, while staying within limits you set.

What does the tool do?

  • Uses demand signals and market analysis to recommend and apply nightly prices across your calendar (updates every 24 hours).

  • Lets you preview recommendations on the calendar before activating.

  • Gives you simple strategies (Conservative / Recommended / Aggressive) and clear color cues on each date cell (green = raise price, blue = good, red = lower price) only when previewing it, and without the need to activate it.

  • Adds a dedicated settings page with four sections: Forecast, Weekends, Seasonality, and Minimum Stays for fine-tuning.

Note: the feature is available only for iGMS users on PRO+ who are located in the following areas:

  • United States

  • New Zealand

  • Canada

  • Mexico

  • Australia

If you’re on another plan, compare options on the pricing page.

Preview on the calendar and enable the tool:

You can see a preview of the recommendations right on your calendar with just one button click. And from there, we can enable the tool for our property. To do that:

  1. Go to the property’s calendar.

  2. Click Preview dynamic pricing in the top right corner of the page.

  3. In the calendar, you will notice that each date cell shows a colored rate under its current rate. And on the right panel, you will see the meaning for each color.

4. In the right panel, choose a strategy:

  • Conservative: uses prices 10% lower than the recommended prices.

  • Recommended: uses the tool’s recommended prices​

  • Aggressive: uses prices 10% higher than the recommended prices.

5. Click Activate dynamic pricing.

You can also enable the tool from the property’s editor page. Open the Property editor, then go to the Pricing tab and in the Smart pricing section, choose iGMS Revenue Management.

When the Revenue Management tool is enabled for the property, we can see it under the property info on the calendar, and we can click Settings to enter the tool’s settings page.

Revenue management tool settings and configuration:

The Revenue Management settings page includes four tabs.

1) Forecast

In the Forecast tab of the tool, you can control the overall price levels and their mechanisms.

  1. Price Forecast chart: See daily recommendations over time with your Base price line.

    • Drag the Base price line up to generally increase prices, or down to decrease them.

    • Hover any point to its date and price tooltips.

    • The Minimum and Maximum lines show the lower and upper limits that the tool will not cross (e.g., ±20% of base price).

  2. Last-minute discount: Choose how the tool discounts prices as the check-in date approaches. For the moment, the discount price is set to 15% and it behaves as follows:

    • Conservative: drop prices within 21 days.

    • Recommended: start discounting within 14 days of check-in.

    • Aggressive: delay discounts (hold your price longer) and apply them only within 7 days of check-in.

  3. Minimum and Maximum price: You can choose the lowest and highest price you allow, as well as turn it off to let the tool manage the range automatically.

2) Weekends

In the weekends section, you can adjust how weekends are priced and fine-tune specific weekdays. We can configure the following:

  1. Weekend adjustment line: Move it to increase or decrease weekend prices overall.

  2. Weekend adjustments presets: Pick Lower (-8%), Recommended, or Higher (+8%) for a quick weekend adjustments setup.

  3. Day-of-week adjustments: For Mon–Sun, drag the small handle above each day’s bar to increase or decrease that day’s price by a percentage.

3) Seasonality

In this section, you can control the pricing mechanisms for high and low seasons or months individually.

  1. Seasonality baseline chart: Move the line to increase or decrease prices for the year’s seasonal pattern.

  2. Monthly bar chart: Drag a month’s handle to increase or decrease that month’s adjustment.

Note that you can always reset the configuration to the recommended settings.

4) Minimum Stays

In this section, you can control the minimum number of nights guests must book, including gap logic.

  1. Minimum-stay chart: View how your minimum stay changes over time. Hover for date and price details.

  2. Global minimum stay: Set the global and default minimum number of nights.

  3. Gap Nights: Here, we decide how the tool deals with gaps of unbooked nights between reservations.

    • Allow or deny the tool to change the minimum stay value in gaps between bookings.

    • Sell short tails: Let the tool lower the minimum stay at the end of a calendar gap to fill unbooked nights.

  4. Day-of-week minimums: In this section, we can configure a minimum stay for each day of the week.

  5. Time-Based Rules: Create exceptions based on how far in advance the booking is made. It has the following settings:

    • Adjust: Before/After a specific period.

    • Period: set the window (e.g., 60 days before arrival).

    • Minimum stay: set the rule for bookings in that window (e.g., 2 nights).

    • You can add multiple rules (for example, 3 nights if booked more than 90 days out, 2 nights within 60 days, 1 night within 7 days).

Practical tips:

  • Start with Recommended for two weeks, then test Aggressive or Conservative and compare results.

  • Keep the Minimum and Maximum prices realistic so the tool can react to demand spikes and dips, or turn them off for optimal results.

  • Use Day-of-week and Seasonality to match local events and slow periods.

  • Turn on Sell short tails plus Time-Based Rules to fill gaps without permanently lowering your standards.

FAQs:

-Can I override a specific date after activating?

Yes, you can always override any date's price from the Calendar.

-How do I switch off dynamic pricing?

Property editor → Pricing tab → Smart pricing → Toggle off the iGMS revenue management tool.

-Does this change fees or taxes?

No. It only changes nightly rates. Other fees stay as you configured them.

-Do weekly/monthly discounts or channel promotions still apply?

Your channel discounts and promotions apply on top of the rate set by the tool.

-Can I override a specific date’s price?

Yes. You can always manually change any date’s rate on the calendar.

-How do I roll back my tuning?

Use "Reset to recommend" to return that part to the default recommendation.

Troubleshooting:

  • Don’t see the feature? Make sure your subscription is PRO+ and that you are in one of the areas mentioned above.

  • Numbers look off? Check your Minimum and Maximum Price range and any Day-of-week or Seasonality adjustments that might be pushing prices too high or too low.

Have more questions? Please feel free to reach out to us at [email protected], and we will gladly help as best and as fast as we can.

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